Shelby Leichman

Shelby Leichman joined PLUS in 2023, bringing a creative spark and data-driven mindset to the marketing team. With a background rooted in storytelling, digital strategy, and design, she began her career in healthcare marketing where she honed her ability to craft messages that connect. Along the way, she built expertise in content marketing, SEO, email automation, and campaign development, all of which now fuel her work at PLUS.

As Marketing & Communications Coordinator, Shelby helps bring PLUS events, education, and member benefits to life through integrated marketing campaigns. From building emails and managing the website to analyzing data and refining user experience, she collaborates across departments to make sure the right content reaches the right people at the right time.

Shelby’s passion lies in blending creativity with thoughtful strategy and in working alongside a team she deeply admires. She counts the launch of the new PLUS website as one of her proudest achievements, calling it a true labor of love (and learning!).

Outside of work, Shelby lives for time on the water, kayaking, exploring beach towns, or hopping ferries to somewhere new. She’s also a devoted reader, coffee and cocktail enthusiast, and a loving pet mom to her cats Spooky and Ghost, and her beagle, Milly. Her life soundtrack? “Don’t Stop Me Now” by Queen, which is a perfect match for her upbeat, adventurous energy.

Fun fact: She can still recite ’90s commercial jingles on command and may or may not moonlight as a pet songwriter (rhymes included).