Partnership Breakfast: Come As You Are: Build An Authentic Connection with Increasingly Diverse Clients

Location: Chicago 10, Level 4
Don’t let assumptions jeopardize your sales goals—discover actionable strategies to enhance sales effectiveness and build rapport with increasingly diverse clients. It’s critical to learn how to leverage kind curiosity to forge genuine connections across society and the business world.

Join Bernadette Smith, founder and CEO of Equality Institute and award-winning author of four books, including the bestseller Inclusive 360: Proven Solutions for an Equitable Organization, as she guides us in ensuring that unchecked assumptions don’t derail client relationships. Ms. Smith will equip your sales team and others who communicate with customers and other employees with strategies to empower them to build genuine trust using the ARC Method®.

ARC stands for Ask, Respect, and Connect, and the ARC Method® requires us to ask good questions, be committed to the answers, then connect the answers to solutions. Elevate your sales game by embracing tools for authentic engagement that drive lasting client loyalty, ensuring your company stands out for its genuine commitment to client care.

This session is brought to you by PLUS, The PLUS Foundation, APIW, AAIN, the LINK, NAAIA and MRIA.