PLUS Opening General Session featuring Jesse Cole

PLUS opening general session will include bestowing PLUS’s two highest honors, the Founders and PLUS1 Awards followed by Jesse Cole, Founder of Fans First Entertainment, Owner of the Savannah Bananas and Creator of Banana Ball. Never a dull moment with Jesse around!

Change the Game: Break the Rules and Create Unforgettable Experiences

Packed with behind-the-peel stories, hard-earned lessons, and a few other surprises, Jesse teaches you how to stand out in your marketplace, drive explosive growth, and inspire lasting loyalty.
Jesse presents his exact “Five E’s” formula that made the Savannah Bananas wildly popular. They have over one billion social media views and over half a million fans on a waiting list for tickets because their season sells out before the first game is played.
1. Eliminate Friction
2. Entertain Always
3. Experiment Constantly
4. Engage Deeply
5. Empower Action
If this all sounds bananas, that’s the point. If you’re ready to change the game, break the rules, and create unforgettable experiences that strengthen relationships, inspire your team, and set your organization apart, it’s time to put people and relationships first.