From Big Ideas to an Iconic Ship: PLUS Conference Kicks Off in Style

The 2026 PLUS Conference kicked off today in San Diego, and it did not disappoint! Thousands of professional liability executives, underwriters, insurance brokers, attorneys, claims professionals, risk managers, and more gathered in San Diego for learning, connecting, and growing.

The conference kicked off its Opening General Session by presenting PLUS’ two highest honors: the Founders Award and the PLUS1 Award. Carl Metzger, Partner at Goodwin Procter, LLP, was named the 2026 PLUS Founders Award recipient. The PLUS Founders Award acknowledges an outstanding member who has made lasting and remarkable contributions to the Society. Christine Williams, Global Head of Client and Broker Relationships for AIG, was named the 2026 PLUS1 Award recipient. The PLUS1 Award celebrates exceptional professionals who have made remarkable contributions to the evolving world of professional liability insurance. PLUS congratulates both recipients on their awards!

Following the awards presentation, Jesse Cole, Founder of Fans First Entertainment, Owner of the Savannah Bananas, and Creator of Banana Ball, took the General Session stage. Jesse taught attendees how to stand out in their marketplace, drive explosive growth, and inspire lasting loyalty. He presented his exact “Five E’s” formula that made the Savannah Bananas wildly popular: 1. Eliminate Friction; 2. Entertain Always; 3. Experiment Constantly; 4. Engage Deeply; and 5. Empower Action.

After the General Session, attendees came together for an exciting networking opportunity at the Welcome Reception aboard the USS Midway! Attendees boarded an iconic aircraft on the stunning San Diego waterfront and enjoyed an evening of connection and celebration. With cocktails and live music on the flight deck, state-of-the-art flight simulators, and a spectacular fireworks display over the bay, it surely was an unforgettable night!

And we’re just getting started; keep checking back for more updates throughout the event!